14 Abr Media Technologies for Business

Media technologies provide new ways to communicate, collaborate and consume content. They also require business leaders to make critical changes to strategy, culture and systems.

Every industry is experiencing disruption but the effects are most apparent in the media. This is why once-mighty companies such as Tower Records and Blockbuster Video have gone out of operation. It’s the reason newspapers are shrinking and shifting online, and that’s the reason the majority of TV shows have been canceled.

Amidst this unyielding industry disruption companies need to be able and flexible. In addition to being open to technological innovation, they must embrace new forms of collaboration and rely on flexible, integrated systems that allow for rapid decision-making, and more efficient outcomes.

Digital media is any type of data that is transmitted via digital data, which, at its simplest is a set of binary signals (zeroes and ones) sent over digital cables or satellites and received by devices that convert them to audio video, video, graphics text, and more. It includes everything from streaming movies and TV programs on platforms like Netflix to virtual reality surgical simulators used in medical facilities. It also includes sites like Twitter, Facebook and Instagram which allow users to interact by posting photos, videos and messages.

Samantha Kutza, a student at ESU who is pursuing a bachelor’s degree digital media technology, is excited about the possibilities for her future career. She is grateful to the program for providing her with a education that is comprehensive and provides an immersive experience to apply today’s technology for creative media.

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