Hence advertising and promotion for durables don’t effortlessly end up being aiimed at a single sex
The results indicate two important differences in the way in which Mexican-American and Anglo wives perceive ilies when the purchase of major durables is involved. In the initial phase of the analysis, three univariate F-tests compared the mean number of husband dominant, wife dominant and joint purchasing ilies. As Table II indicates, two of these differences were statistically significant (p < .05).
Theory H2 is actually, for this reason, declined
In the first instance, the brand new mean number of partner prominent sturdy tool purchase erican classification than in the latest Anglo classification, hence confirming H1. It, without a doubt, ways this new perception from better male dominance inside the Mexican-American group in the event that purchase of durables are involved.